UK Study reveals that Charities need to build relationships with the wealthy retired community

“Donations from individuals are already an important source of income for the voluntary sector — making up nearly 22% of income in 2011/2012. And this funding is particularly valuable because ittends to be flexible and unrestricted. We know that older people currently give more, so charities could enjoy a funding bonanza as the baby boomers retire with more access to financial resources and even greater potential to give both during their lives and after death.”

– Susie Rabin, Project Manager, Commission on the Voluntary Sector & Ageing
– Dinah McKenzie, Senior Consultant and Ria Bowler, Communications Manager, NPC

Read the entire published study by clicking here.