Why your University NEEDS up-to-date employment data on Alumni

A university’s alumni is one of its biggest assets. An alumni pool brings with it word-of-mouth references, potential donations, and potential connections to some of the most powerful people in the world. Occasionally your alumni may even be a part of that elite group of powerful and influential people.

However, what about the rest? The alumni who are incredibly successful but less public. Do you have a strategy for keeping them engaged? Do you know why you should?

Here’s why your relationships with your alumni matter.

When was the last time a former acquaintance you haven’t heard from in years reached out to you and asked how you were and then, after some token small talk, asked you for some money or a huge favor? Were you inclined to grant them their wish? I’m guessing not.

The same goes for your alumni. When a school neglects its alumni and reaches for donations, seemingly out of the blue, chances are that the school will either get a negative response or none at all! So maintaining links with alumni is crucial before asking anything of them.

Okay, you accept that alumni relationships matter—what does employment data have to do with it?

How do you keep track of the ever-changing groups of students who pass through your institution? How do you reach out to the ones who have slipped through over the years?

The most efficient answer is employment data. By gathering information on their current and past employment roles, Universities can not only receive insight into what their alumni are doing, they can get a sense of what really matters to their alumni now. By finding out their interests and the companies they’ve been working for, you can focus your strategies for reconnecting with alumni by concentrating on each person’s unique profile and interests.

The result? A new pool of prospective donors who are going to be far more inclined to donate to their alma mater.

Right, you’re on board—employment data is the answer! But how is that going to help you contact them?

To many, the most obvious solution seems to be an email address or phone number—and if you can gather that information along with employment data, you might think you’ve struck gold. Well, we think there’s an even better option.

Many alums—particularly the successful ones—are constantly being approached over email or phone by any number of people. They might not notice your attempts to get in touch or—at worst—they might see such direct solicitation as too invasive.

Connecting to them via profiles on public websites (e.g., LinkedIn), however, represents a far more welcome and comfortable form of communication. They won’t delete the email because they think it’s spam or ignore a call because they think it’s a cold call. Social media is “social” by its nature, and because of this, approaches through social media tend to be much more likely to gain a positive response.

Great, you got it. So now you have to gather employment data AND social media info? How?

In short, you ask for help. Many services out there can help you collect the employment data you need. Some—such as Prospect Visual’s service—even include URLs for free as part of any employment append package and offer special prices to educational institutions.

So if you’re ready to build those alumni profiles, what are you waiting for? Use the form below to get a sample file of your own alumni or get in touch with us to find out more!

DOWNLOAD A FREE SAMPLE FILE OF YOUR OWN ALUMNI

If you’d like to make an inquiry about our Append / Alumni Profiling service or would like to download a free sample file of your own alumni please use the form below to make your request.

UK Study reveals that Charities need to build relationships with the wealthy retired community

“Donations from individuals are already an important source of income for the voluntary sector — making up nearly 22% of income in 2011/2012. And this funding is particularly valuable because ittends to be flexible and unrestricted. We know that older people currently give more, so charities could enjoy a funding bonanza as the baby boomers retire with more access to financial resources and even greater potential to give both during their lives and after death.”

– Susie Rabin, Project Manager, Commission on the Voluntary Sector & Ageing
– Dinah McKenzie, Senior Consultant and Ria Bowler, Communications Manager, NPC

Read the entire published study by clicking here.

Michigan State University gets $25m from Billionaire Couple

Eli and Edythe Broad of the eponymous College of Business at Michigan State University surprised and delighted students and officials alike last weekend with the announcement of a $25 million “challenge donation” to kickstart a $1.5 billion fundraising goal which the institution hopes to achieve by the end of 2018.

Eli Broad is the architect of two Fortune 500 companies – KB Home and SunAmerica – and is a long time friend of the school. His connection with the institution is obvious in the name of the Business school and confirmed by the relationship report below, provided by Prospect Visual.

Broad - MSU

Proof yet again that an organization’s largest donors tend to be those who have strong relationships with them.

If you’re interested in finding out which prospective donors are most likely to become your donors, use relationship mapping to investigate which ones have strong connections to your institution. Contact the Prospect Visual team for a free demo to find out more.

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University of Redlands gets $35m from former Board Members

During Homecoming celebrations this Saturday,  it was announced that the University of Redlands has created a scholarship program with the help of a $35 million donation from Richard Hunsaker and his wife Virginia.

The scholarship will be named the Richard and Virginia Hunsaker Scholarship Fund and will benefit future students of College of Arts and Sciences.

The Hunsakers are very important donors for the University of Redlands. Both are former students at the school who graduated in 1952 and both have previously served on the school’s Board of Trustees. As a result both will have relationships with high-level constituents at the school.

This connections report from Prospect Visual shows the links between Richard Hunsaker and the university’s existing and past board members – and gives us a clue as to why the Hunsakers continue to enjoy a close relationship with their alma mater.

Redlands - Hunsaker

Why businessman Les Muma gave $25m to University of South Florida

Over the weekend it was announced that Tampa based businessman and philanthropist Les Muma and his wife Pam, were to donate $25 million to the University of South Florida.

The gift is the largest individual gift in the school’s history and as a result the College of Business will be renamed as the USF Muma College of Business with immediate effect. .

Why did the Muma’s donate?

When looking into the reasons behind the couple’s incredible generosity towards USF, we were unsurprised to find that they had very strong links to the school.

Les Muma is an alumnus who graduated in 1966 and he and his wife have a past history of making donations to the school and are in fact (as a result of this most recent donation) the largest donors in the institution’s history. Les has even served as the the chart of the USF Foundation’s Board of Directors in the past.

With such strong connections to the school, it’s no wonder the Muma’s would choose USF to be a beneficiary of their charitable giving.

What USF did next…

USF have been quick to show their gratitude – recognizing the need to continue to nurture their relationships with their largest donors.

In a statement released by the University, USF Foundation CEO Joel Momberg said “Pam and Les Muma have a deep and real passion for the University of South Florida, its students and its faculty. This transformative gift for the USF College of Business exemplifies this, and in naming the Muma College of Business, we forever recognize this legacy of support.”

Please click here if you wish to view the official press release.

$50m gift from Jim Haslam shows UT is maintaining links with Haslam Family

Last week it was announced that the University of Tennessee trustees were to vote on renaming the business school to James A. Haslam II College of Business after a $50 million gift from the aforementioned Jim Haslam.

The Relationships between UT & the Haslam Family

Haslam and his family have donated to UT in the past – in fact, UT’s business school campus was overhauled with the aid of a prior gift from the Haslam family and already bears their name as does the school’s new music building and practice fields. This clearly shows that the school enjoys a good relationship with the Haslams.

Further evidence of connections between UT and Jim Haslam in particular can be found in this relationship report from Prospect Visual – it shows that he has several Board-level connections with constituents at UT. And if you’re a regular reader you know that strong relationships with donors can often result in substantial gifts.

Haslam - UT

UT believes that Relationships Matter

UT understands the importance of maintaining strong links with one of Tennessee’s most prominent families. Renaming various schools, campuses and buildings is their way of publicly declaring their appreciation and gratitude.

Is your institution doing all it can to reinforce the relationships with your biggest donors?