Why your University NEEDS up-to-date employment data on Alumni

A university’s alumni is one of its biggest assets. An alumni pool brings with it word-of-mouth references, potential donations, and potential connections to some of the most powerful people in the world. Occasionally your alumni may even be a part of that elite group of powerful and influential people.

However, what about the rest? The alumni who are incredibly successful but less public. Do you have a strategy for keeping them engaged? Do you know why you should?

Here’s why your relationships with your alumni matter.

When was the last time a former acquaintance you haven’t heard from in years reached out to you and asked how you were and then, after some token small talk, asked you for some money or a huge favor? Were you inclined to grant them their wish? I’m guessing not.

The same goes for your alumni. When a school neglects its alumni and reaches for donations, seemingly out of the blue, chances are that the school will either get a negative response or none at all! So maintaining links with alumni is crucial before asking anything of them.

Okay, you accept that alumni relationships matter—what does employment data have to do with it?

How do you keep track of the ever-changing groups of students who pass through your institution? How do you reach out to the ones who have slipped through over the years?

The most efficient answer is employment data. By gathering information on their current and past employment roles, Universities can not only receive insight into what their alumni are doing, they can get a sense of what really matters to their alumni now. By finding out their interests and the companies they’ve been working for, you can focus your strategies for reconnecting with alumni by concentrating on each person’s unique profile and interests.

The result? A new pool of prospective donors who are going to be far more inclined to donate to their alma mater.

Right, you’re on board—employment data is the answer! But how is that going to help you contact them?

To many, the most obvious solution seems to be an email address or phone number—and if you can gather that information along with employment data, you might think you’ve struck gold. Well, we think there’s an even better option.

Many alums—particularly the successful ones—are constantly being approached over email or phone by any number of people. They might not notice your attempts to get in touch or—at worst—they might see such direct solicitation as too invasive.

Connecting to them via profiles on public websites (e.g., LinkedIn), however, represents a far more welcome and comfortable form of communication. They won’t delete the email because they think it’s spam or ignore a call because they think it’s a cold call. Social media is “social” by its nature, and because of this, approaches through social media tend to be much more likely to gain a positive response.

Great, you got it. So now you have to gather employment data AND social media info? How?

In short, you ask for help. Many services out there can help you collect the employment data you need. Some—such as Prospect Visual’s service—even include URLs for free as part of any employment append package and offer special prices to educational institutions.

So if you’re ready to build those alumni profiles, what are you waiting for? Use the form below to get a sample file of your own alumni or get in touch with us to find out more!

DOWNLOAD A FREE SAMPLE FILE OF YOUR OWN ALUMNI

If you’d like to make an inquiry about our Append / Alumni Profiling service or would like to download a free sample file of your own alumni please use the form below to make your request.

$4.26m to Taylor University shows the power of alumni

While perusing through the news reports today we came across this interesting item about a donation to Taylor University in eastern Indiana. The gift – a generous $4.26 million – came not from a single donor but from a group of alumni celebrating their 50-year reunion.

The university explained that the group had been planning to make this gift as a result of alumnus Ron Scott’s challenge to his classmates from 1964 to make a memorable gift to their former school to celebrate their reunion. Though Scott passed away last year, his peers took up his challenge and came through with their generous gift.

We think this is a heartwarming story that proves that the connection between graduates and their alma mater is very strong and – given the right set of circumstances – can be a powerful aid to any institution’s fundraising.

University of Redlands gets $35m from former Board Members

During Homecoming celebrations this Saturday,  it was announced that the University of Redlands has created a scholarship program with the help of a $35 million donation from Richard Hunsaker and his wife Virginia.

The scholarship will be named the Richard and Virginia Hunsaker Scholarship Fund and will benefit future students of College of Arts and Sciences.

The Hunsakers are very important donors for the University of Redlands. Both are former students at the school who graduated in 1952 and both have previously served on the school’s Board of Trustees. As a result both will have relationships with high-level constituents at the school.

This connections report from Prospect Visual shows the links between Richard Hunsaker and the university’s existing and past board members – and gives us a clue as to why the Hunsakers continue to enjoy a close relationship with their alma mater.

Redlands - Hunsaker

Why businessman Les Muma gave $25m to University of South Florida

Over the weekend it was announced that Tampa based businessman and philanthropist Les Muma and his wife Pam, were to donate $25 million to the University of South Florida.

The gift is the largest individual gift in the school’s history and as a result the College of Business will be renamed as the USF Muma College of Business with immediate effect. .

Why did the Muma’s donate?

When looking into the reasons behind the couple’s incredible generosity towards USF, we were unsurprised to find that they had very strong links to the school.

Les Muma is an alumnus who graduated in 1966 and he and his wife have a past history of making donations to the school and are in fact (as a result of this most recent donation) the largest donors in the institution’s history. Les has even served as the the chart of the USF Foundation’s Board of Directors in the past.

With such strong connections to the school, it’s no wonder the Muma’s would choose USF to be a beneficiary of their charitable giving.

What USF did next…

USF have been quick to show their gratitude – recognizing the need to continue to nurture their relationships with their largest donors.

In a statement released by the University, USF Foundation CEO Joel Momberg said “Pam and Les Muma have a deep and real passion for the University of South Florida, its students and its faculty. This transformative gift for the USF College of Business exemplifies this, and in naming the Muma College of Business, we forever recognize this legacy of support.”

Please click here if you wish to view the official press release.

College of William & Mary Gets $3 Million Gift from Henry C. Wolf and his wife

Earlier this week it was announced that the College of William and Mary were to receive a $3 million gift from former rector and student, Henry C. Wolfe and his wife, Dixie.

According to a release from the college, the gift will be in aid of establishing the 1779 Scholars Fund for students at Law school and will also go towards funding the Wolf Gallery of the History of the College of William & Mary, a section at the Museum of Art which will explore the history of the institution.

A connections report from Prospect Visual reveals the relationships that helped act as a catalyst for the donation.

HCW - CWM

As ever it seems that alumni with close ties to existing constituents represents the most fertile pool of prospects for Universities and Colleges.

 

Do You Know Which New Parents will become Great Prospects?

It’s that time of the year again – a brand new intake of students are stepping into their classrooms and dorm rooms… And with them they’re bringing into the community – metaphorically of course! – their parents. For Development teams this can be an exciting yet daunting time. Parent giving is a crucial part of the development process and yet it can be a bit hit and miss.

Even if a new parent is identified as having the capacity to make a major gift, making the first approach can be difficult for a fundraiser. These parents after all, haven’t had the time to develop a sentimental connection with their children’s new schools.

But there’s still one more factor to consider… Relationships!

Relationships are the game changer you’ve been looking for. If a new parent has a connection to one of your institution’s existing donors, enlist their help to gain an introduction and suddenly it becomes almost two hundred times more likely that your new parent will be inclined to make a gift to your school.

So, if you want to identify the great new prospects hidden within your new parent pool – contact our team of relationship mapping experts at Prospect Visual now!


CONTACT US NOW

 

Duke Continues to Receive Record Breaking Donations

Duke University has yet again surpassed its previous impressive fundraising efforts by setting a new record-high – $441.8 million in donations for the 2013-2014 fiscal year (up 7.5% from the last year). Their number of donors went up, from 109,013 to 110,962.

What’s The Recipe For Success?

According to a story from The Durham News, the consistent increase in donations can be attributed to the continued support of both alumni and friends of the university. Duke President Richard H. Broedhead said, “The generosity of Duke alumni and friends expands the potential of what Duke can do – creating transformative opportunities for our stellar faculty and students and providing resources for them to continue engaging with global problems.”

It’s All About The Relationships!

It’s clear that Duke has been doing a phenomenal job keeping both their alumni and trustees engaged, fostering their desire to give back to the university. This can clearly be seen as alumni, parents, students and friends of Duke all contributed to a $35 million donation to the Duke Annual Fund which helps cover the cost of financial aid, faculty support and educational programming for all of Duke’s undergraduate, graduate and professional schools, as well as the operations of the libraries, Duke Gardens, Duke Chapel and Nasher Museum of Art.

Among other notable contributions, alumni J. Michael and Christine Pearson made the largest single gift to Duke in 2013-14, a commitment of $30 million to the Pratt School of Engineering to advance engineering and science education across the university. These contributions are only a few of the other large donations made to the university by alumni and friends – all of which show the value and importance of maintaining relationships with constituents.