Why your University NEEDS up-to-date employment data on Alumni

A university’s alumni is one of its biggest assets. An alumni pool brings with it word-of-mouth references, potential donations, and potential connections to some of the most powerful people in the world. Occasionally your alumni may even be a part of that elite group of powerful and influential people.

However, what about the rest? The alumni who are incredibly successful but less public. Do you have a strategy for keeping them engaged? Do you know why you should?

Here’s why your relationships with your alumni matter.

When was the last time a former acquaintance you haven’t heard from in years reached out to you and asked how you were and then, after some token small talk, asked you for some money or a huge favor? Were you inclined to grant them their wish? I’m guessing not.

The same goes for your alumni. When a school neglects its alumni and reaches for donations, seemingly out of the blue, chances are that the school will either get a negative response or none at all! So maintaining links with alumni is crucial before asking anything of them.

Okay, you accept that alumni relationships matter—what does employment data have to do with it?

How do you keep track of the ever-changing groups of students who pass through your institution? How do you reach out to the ones who have slipped through over the years?

The most efficient answer is employment data. By gathering information on their current and past employment roles, Universities can not only receive insight into what their alumni are doing, they can get a sense of what really matters to their alumni now. By finding out their interests and the companies they’ve been working for, you can focus your strategies for reconnecting with alumni by concentrating on each person’s unique profile and interests.

The result? A new pool of prospective donors who are going to be far more inclined to donate to their alma mater.

Right, you’re on board—employment data is the answer! But how is that going to help you contact them?

To many, the most obvious solution seems to be an email address or phone number—and if you can gather that information along with employment data, you might think you’ve struck gold. Well, we think there’s an even better option.

Many alums—particularly the successful ones—are constantly being approached over email or phone by any number of people. They might not notice your attempts to get in touch or—at worst—they might see such direct solicitation as too invasive.

Connecting to them via profiles on public websites (e.g., LinkedIn), however, represents a far more welcome and comfortable form of communication. They won’t delete the email because they think it’s spam or ignore a call because they think it’s a cold call. Social media is “social” by its nature, and because of this, approaches through social media tend to be much more likely to gain a positive response.

Great, you got it. So now you have to gather employment data AND social media info? How?

In short, you ask for help. Many services out there can help you collect the employment data you need. Some—such as Prospect Visual’s service—even include URLs for free as part of any employment append package and offer special prices to educational institutions.

So if you’re ready to build those alumni profiles, what are you waiting for? Use the form below to get a sample file of your own alumni or get in touch with us to find out more!

DOWNLOAD A FREE SAMPLE FILE OF YOUR OWN ALUMNI

If you’d like to make an inquiry about our Append / Alumni Profiling service or would like to download a free sample file of your own alumni please use the form below to make your request.

100% accurate Alumni Append for Educational Institutions from Prospect Visual

“We’ve been working very closely with educational institutions on relationship mapping projects for a long time and, as a result, we appreciate how important alumni employment data is to their fundraising efforts. As more and more people put their information online, we have found ourselves in a unique position to help universities and other educational institutions by using our proprietary data-gathering software to scrub the web for that information.

“We estimate that we can deliver profiles on 35-50% of an institution’s entire alumni database, and we guarantee both 100% accuracy and a high match rate. Most importantly – because we understand how important it is to have the most current information – our service also includes quarterly updates to highlight any changes that have taken place after the initial delivery of the data.”

Tatia Zuloaga, Director of Sales & Marketing via www.prospectvisual.com

 

DOWNLOAD A FREE SAMPLE FILE OF YOUR OWN ALUMNI

If you’d like to make an inquiry about our Append / Alumni Profiling service or would like to download a free sample file of your own alumni please use the form below to make your request.

 

$4.26m to Taylor University shows the power of alumni

While perusing through the news reports today we came across this interesting item about a donation to Taylor University in eastern Indiana. The gift – a generous $4.26 million – came not from a single donor but from a group of alumni celebrating their 50-year reunion.

The university explained that the group had been planning to make this gift as a result of alumnus Ron Scott’s challenge to his classmates from 1964 to make a memorable gift to their former school to celebrate their reunion. Though Scott passed away last year, his peers took up his challenge and came through with their generous gift.

We think this is a heartwarming story that proves that the connection between graduates and their alma mater is very strong and – given the right set of circumstances – can be a powerful aid to any institution’s fundraising.