A university’s alumni is one of its biggest assets. An alumni pool brings with it word-of-mouth references, potential donations, and potential connections to some of the most powerful people in the world. Occasionally your alumni may even be a part of that elite group of powerful and influential people.
However, what about the rest? The alumni who are incredibly successful but less public. Do you have a strategy for keeping them engaged? Do you know why you should?
Here’s why your relationships with your alumni matter.
When was the last time a former acquaintance you haven’t heard from in years reached out to you and asked how you were and then, after some token small talk, asked you for some money or a huge favor? Were you inclined to grant them their wish? I’m guessing not.
The same goes for your alumni. When a school neglects its alumni and reaches for donations, seemingly out of the blue, chances are that the school will either get a negative response or none at all! So maintaining links with alumni is crucial before asking anything of them.
Okay, you accept that alumni relationships matter—what does employment data have to do with it?
How do you keep track of the ever-changing groups of students who pass through your institution? How do you reach out to the ones who have slipped through over the years?
The most efficient answer is employment data. By gathering information on their current and past employment roles, Universities can not only receive insight into what their alumni are doing, they can get a sense of what really matters to their alumni now. By finding out their interests and the companies they’ve been working for, you can focus your strategies for reconnecting with alumni by concentrating on each person’s unique profile and interests.
The result? A new pool of prospective donors who are going to be far more inclined to donate to their alma mater.
Right, you’re on board—employment data is the answer! But how is that going to help you contact them?
To many, the most obvious solution seems to be an email address or phone number—and if you can gather that information along with employment data, you might think you’ve struck gold. Well, we think there’s an even better option.
Many alums—particularly the successful ones—are constantly being approached over email or phone by any number of people. They might not notice your attempts to get in touch or—at worst—they might see such direct solicitation as too invasive.
Connecting to them via profiles on public websites (e.g., LinkedIn), however, represents a far more welcome and comfortable form of communication. They won’t delete the email because they think it’s spam or ignore a call because they think it’s a cold call. Social media is “social” by its nature, and because of this, approaches through social media tend to be much more likely to gain a positive response.
Great, you got it. So now you have to gather employment data AND social media info? How?
In short, you ask for help. Many services out there can help you collect the employment data you need. Some—such as Prospect Visual’s service—even include URLs for free as part of any employment append package and offer special prices to educational institutions.
So if you’re ready to build those alumni profiles, what are you waiting for? Use the form below to get a sample file of your own alumni or get in touch with us to find out more!
If you’d like to make an inquiry about our Append / Alumni Profiling service or would like to download a free sample file of your own alumni please use the form below to make your request.