Is your nonprofit using YouTube? If not, you should be!
The success of the ALS Ice Bucket challenge highlighted – among many things – the power of social media to help nonprofit fundraising. YouTube gets more than 1 billion unique users each month and, according to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network.
What this means is that YouTube represents a great avenue for nonprofits to spread their message. There’s even a published playbook that the company has put out in order to help nonprofits make the most of the video channel.
And to help make it even easier to turn views into donations they’ve added this handy donate button seen below in a snapshot of The Nature Conservancy’s YouTube page.
Technology is making it easier and easier for nonprofits to connect to the masses and generate small gifts. Of course connections to the masses aren’t enough – but advances in technology have also produced relationship mapping services, such as Prospect Visual, which allow nonprofits to connect with the more niche groups of high capacity, potential major gift donors.