Why your University NEEDS up-to-date employment data on Alumni

A university’s alumni is one of its biggest assets. An alumni pool brings with it word-of-mouth references, potential donations, and potential connections to some of the most powerful people in the world. Occasionally your alumni may even be a part of that elite group of powerful and influential people.

However, what about the rest? The alumni who are incredibly successful but less public. Do you have a strategy for keeping them engaged? Do you know why you should?

Here’s why your relationships with your alumni matter.

When was the last time a former acquaintance you haven’t heard from in years reached out to you and asked how you were and then, after some token small talk, asked you for some money or a huge favor? Were you inclined to grant them their wish? I’m guessing not.

The same goes for your alumni. When a school neglects its alumni and reaches for donations, seemingly out of the blue, chances are that the school will either get a negative response or none at all! So maintaining links with alumni is crucial before asking anything of them.

Okay, you accept that alumni relationships matter—what does employment data have to do with it?

How do you keep track of the ever-changing groups of students who pass through your institution? How do you reach out to the ones who have slipped through over the years?

The most efficient answer is employment data. By gathering information on their current and past employment roles, Universities can not only receive insight into what their alumni are doing, they can get a sense of what really matters to their alumni now. By finding out their interests and the companies they’ve been working for, you can focus your strategies for reconnecting with alumni by concentrating on each person’s unique profile and interests.

The result? A new pool of prospective donors who are going to be far more inclined to donate to their alma mater.

Right, you’re on board—employment data is the answer! But how is that going to help you contact them?

To many, the most obvious solution seems to be an email address or phone number—and if you can gather that information along with employment data, you might think you’ve struck gold. Well, we think there’s an even better option.

Many alums—particularly the successful ones—are constantly being approached over email or phone by any number of people. They might not notice your attempts to get in touch or—at worst—they might see such direct solicitation as too invasive.

Connecting to them via profiles on public websites (e.g., LinkedIn), however, represents a far more welcome and comfortable form of communication. They won’t delete the email because they think it’s spam or ignore a call because they think it’s a cold call. Social media is “social” by its nature, and because of this, approaches through social media tend to be much more likely to gain a positive response.

Great, you got it. So now you have to gather employment data AND social media info? How?

In short, you ask for help. Many services out there can help you collect the employment data you need. Some—such as Prospect Visual’s service—even include URLs for free as part of any employment append package and offer special prices to educational institutions.

So if you’re ready to build those alumni profiles, what are you waiting for? Use the form below to get a sample file of your own alumni or get in touch with us to find out more!

DOWNLOAD A FREE SAMPLE FILE OF YOUR OWN ALUMNI

If you’d like to make an inquiry about our Append / Alumni Profiling service or would like to download a free sample file of your own alumni please use the form below to make your request.

YouTube does its bit to help Nonprofits!

Is your nonprofit using YouTube? If not, you should be!

The success of the ALS Ice Bucket challenge highlighted – among many things – the power of social media to help nonprofit fundraising. YouTube gets more than 1 billion unique users each month and, according to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network.

What this means is that YouTube represents a great avenue for nonprofits to spread their message. There’s even a published playbook that the company has put out in order to help nonprofits make the most of the video channel.

And to help make it even easier to turn views into donations they’ve added this handy donate button seen below in a snapshot of The Nature Conservancy’s YouTube page.

Technology is making it easier and easier for nonprofits to connect to the masses and generate small gifts. Of course connections to the masses aren’t enough – but advances in technology have also produced relationship mapping services, such as Prospect Visual, which allow nonprofits to connect with the more niche groups of high capacity, potential major gift donors.

Nature Conservancy

UK Study reveals that Charities need to build relationships with the wealthy retired community

“Donations from individuals are already an important source of income for the voluntary sector — making up nearly 22% of income in 2011/2012. And this funding is particularly valuable because ittends to be flexible and unrestricted. We know that older people currently give more, so charities could enjoy a funding bonanza as the baby boomers retire with more access to financial resources and even greater potential to give both during their lives and after death.”

– Susie Rabin, Project Manager, Commission on the Voluntary Sector & Ageing
– Dinah McKenzie, Senior Consultant and Ria Bowler, Communications Manager, NPC

Read the entire published study by clicking here.

Miami University gets $1m from Pittsburgh Steelers quarterback

Ben Roethlisberger, star quarterback for the Pittsburgh Steelers and his wife Ashley will donate a cool million dollars to Roethlisberger’s alma mater. The gift is to go towards the school’s indoor sports center and in honor of the gift, the 120-yard field inside will be now be called “Ben Roethlisberger Field.

Miami athletics director David Sayler said, “This gift continues our vision to make a difference in the lives of our student-athletes and that includes winning MAC Championships. I am thankful that both Ben and Ashley share in that same vision.”

The donation is the latest in a trend of notable alumni making large gifts to their former schools and reiterates the need for fundraising and development teams to focus on building and maintaining close relationships with their students, during and after their time at their schools. To ensure that your team is doing everything possible to cultivate relationships with your alumni, ensure that you have their most up-to-date employment information on hand and register  for a relationship mapping service such as Prospect Visual to help you identify how you can reach out to them.