The University of Central Missouri received an unusual yet highly appropriate gift from the General Motor Company. The vehicle industry giant donated a white Chevy Malibu to the University’s Automotive Training program.
GM believes that there is a critical need within the sector for the training, development and retention of skilled managers and UCM’s program helps respond to that need. However though this is the only such program in the state, there are others across the country who could certainly benefit from GM’s patronage. So why UCM?
A quick look at this relationship report from Prospect Visual reveals that Senior Executives from GM have several strong connections to high-ranking constituents at UCM. This clearly suggests that cultivating relationships with potential donor organizations can be an extremely fruitful exercise for fundraising teams.