Improving your Database and finding new high net-worth Prospects

Prospect Visual Success Story: In just one day we enriched our discovery pool with two $1m+ prospects

My name is Kate and I am Director of Prospect Research at the Red Organization. For more than a year we had been searching for data visualization tools and other ways to find new perspectives of our data. We had even done a demo of Prospect Visual previously, but did not buy the product – until recently when we had a one-day trial subscription of Prospect Visual and had amazing results. We found two new prospects rated at one-million plus!

The Search for Data Visualization

As we explored products that could visually represent our data, we recognized the power of viewing data in different ways. For example, when we viewed our prospects visually on a map it gave us insights we never got when we looked at zip codes. What we did not find was a product that could help us identify more connections between our prospects and key donors and volunteers – visually or otherwise. After seeing Prospect Visual at various conferences, we decided to do a trial subscription.

What we really wanted was to have a tool to show connections between our discovery pool and key volunteers. The discovery pool is what we call our prospects who are not assigned to a gift officer yet, but research believes they have great potential. Generally, who doesn’t want to identify more prospects through connections?

A Winning Trial

Prospect Visual populated our trial subscription with people it had identified as our alumni. As I was scrolling through this list, focusing on names which had the highest number of connections, I recognized a name from New York. At first I was sure it was a false match, but I confirmed that she was indeed a legitimate alumna. It turned out that she graduated in the early 1980’s along with quite a few other alumni that have fallen off our radar because we do not have good contact information for them.  

In one day with Prospect Visual we discovered two lost alumni, researched them to find that they had high capacity, and added them to our discovery pool. Because these two prospects were now in the discovery pool, when one of them attended an event in New York, the gift officer was alerted and was able to engage with her. That would never have happened without Prospect Visual. Now both prospects are assigned to a gift officer.

Adding Real Value

We very recently purchased Prospect Visual and expect to have even more robust success. The Red Organization is in a campaign, and as we move forward, having a product that can deliver new information, not just regurgitate what we already have in our database, is very valuable. For example, one of our goals is to improve the integrity of our data, especially in the area of relationships. Using Prospect Visual, we can identify those relationships and add them into our database.  

I am still so impressed that in just a day of playing around on Prospect Visual we found two $1M+ prospects that we had not heard of before. We successfully used those two prospects as a way to sell the product to senior management. We are excited to use Prospect Visual to revolutionize the way we can work with volunteers and prospects!

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